Tag: Shift

The Big Shift: From Linear TV to Streaming Supremacy

The Big Shift: From Linear TV to Streaming Supremacy

Streaming is no longer the next big thing—it’s the new norm. As audiences embrace on-demand content, traditional linear TV is losing ground at an unprecedented pace. The Decline of Linear TV In mid-2023, streaming captured 38.7% of total TV usage, signaling a seismic audience migration away from scheduled broadcasts. Viewers crave choice and control, leaving […]