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Streaming is no longer the next big thing—it’s the new norm. As audiences embrace on-demand content, traditional linear TV is losing ground at an unprecedented pace. The Decline of Linear TV In mid-2023, streaming captured 38.7% of total TV usage, signaling a seismic audience migration away from scheduled broadcasts. Viewers crave choice and control, leaving […]

Gen Z (born between 1997 and 2012) is reshaping media consumption—and Connected TV (CTV) is no exception. Gen Z’s Unique Media Diet Today’s youngest adults blend “snackable” clips with long-form streaming. They multitask—browsing e-commerce on mobile while binge-watching their favorite shows—creating golden engagement moments. Navigating the CTV Landscape The CTV ecosystem can feel like a […]

In the digital ring, it’s video ads vs. image ads—and on Connected TV, video emerges as the undisputed champion. Act I: Engagement Is the Hook Video ads aren’t just seen—they’re experienced. They convey stories, emotions, and brand personality in ways static images simply can’t match. Act II: Conversions & Clicks When it comes to driving […]

Key Players & Platforms The CTV landscape is led by familiar names—Roku, Amazon Fire TV, Apple TV—but innovation also comes from nimble newcomers and integrated smart-TV solutions. Viewer Habits & Demographics Watching on the big screen now means on-demand, interactive experiences. CTV appeals to tech-savvy millennials, binge-watching Gen Z, and even grandparents eager for easy […]

YouTube transformed everyday creators into global stars—but unpredictable ad revenue and fierce competition can leave many stuck. Connected TV (CTV) now offers a stable, scalable path to growth. The YouTube Monetization Rollercoaster Early YouTube days were simple—upload, enable AdSense, earn. Today, algorithm changes, ad revenue swings, and market saturation make predictable earnings a struggle. Enter […]