And Why Engagement Rate Should Be Your North Star Metric 📺
As #ChinaJoy 2025 approaches, brands, agencies, and tech partners are preparing to make the most of one of the world’s biggest digital entertainment expos. For us at Torro Stream, it’s not just an event — it’s an opportunity to spark real-time conversations, test new strategies, and amplify premium CTV campaigns in a dynamic, content-rich environment.
But with all eyes on performance, one question keeps surfacing:
❓ What’s the most important CTV campaign metric to track during a high-stakes moment like ChinaJoy?
Is it Reach? Brand Lift? Attribution Accuracy? All are valid. But when it comes to events — our top pick is: Engagement Rate.
Why Engagement Rate Wins During Events
1. Attention is earned, not given
During massive cultural moments like ChinaJoy, digital audiences are bombarded with content. Engagement Rate — whether measured through video completion, interactive ad touches, or post-view actions — reveals whether your content is actually breaking through the noise.
If your ad plays, but no one watches past the first 5 seconds, you’ve already lost.
2. Real-time creative learnings
CTV allows you to iterate on creative fast — and during events, fast is everything. Monitoring engagement lets you quickly identify which visuals, stories, or CTAs are connecting, and tweak campaigns in real time to ride the momentum.
3. Engagement feeds smarter retargeting
Viewers who actively engage with your CTV campaign are more likely to convert down the line. By tracking engagement, you can build better audience segments for retargeting — not just during ChinaJoy, but across your entire post-event strategy.
Our Tip for ChinaJoy 2025
Use the expo’s excitement to launch event-themed CTV creatives. Tailor them to the gaming, tech, and digital lifestyle passions of the ChinaJoy audience — and track how engagement rate varies by audience, time slot, or format.
✨ Pro move: Sync CTV with QR codes, social prompts, or interactive features to boost real-time interaction and measurable engagement.
Wrapping Up
Attribution accuracy tells you what worked.
Reach tells you how far it went.
Brand lift tells you how people feel.
But Engagement Rate? It tells you if they cared enough to act.
As we count down to #ChinaJoy 2025, keep engagement at the heart of your CTV strategy. It’s not just a metric — it’s your pulse check for real-time performance.
Want to dive deeper or explore how your brand can maximize CTV campaigns around major events like ChinaJoy? Let’s connect — drop us a message or meet us in person at the Torro Stream booth this year. We’d love to talk strategy.
